Why Organic?

By Lucy Hine

We are fully organic and have been certified by the Soil Association, which means that everything we produce meets their standards and requirements as a minimum.

The more we’ve eaten and drunk and read and talked to people involved in both sides of the debate, the more we’ve realised that food and drink has reached a bit of a fork in the road.  Synthetic and industrial one way, organic and natural the other.

Organic is important to us because we trust it more than the alternative.  It’s about working with nature and the environment. It’s more nourishing for us and we think it tastes far better too.

Unfortunately in this country, it’s still viewed as something luxury for those who can afford it. There is no doubt that while organic continues to represent such a small proportion of the total grocery market, it will always be the more difficult and expensive way to produce. And it will continue to cost everyone more as a result.

We need more organic producers and shoppers, and more support from politicians who profess to care about the environment, in order to bring down the cost for everyone else. Which is just what has happened in places like Denmark where the organic market share of all food and drink is approximately 8% and rising (Denmark is great, isn’t it?), vs 1.5% in the UK (SOURCE: Organic Data Network 2017).

When this happens, organic will cease to be something for a small minority who have the luxury of being able to choose. It will democratise better quality food and drink and open it up to everyone. Hurrah to that.

In the meantime, in order that our products can be affordable for everyone, we will just accept that producing organically means less margin and money for us. Instead, we will focus on making the best quality products we can by working alongside suppliers who care more. And we’re sure we will feel that warm glow that you get when you know you might be doing just a tiny bit of good in the world.